We’ve seen the shtick before and the output has been
largely underwhelming.
Shaq actually had some successful and somewhat decent
songs back in the day (Shaq Diesel anyone?), but the list is short.
“I got money,
girls, clothes, and cars, and I’m better than you at basketball.’ Okay, we
get it.
Thus many of our favorite athlete’s forays into the
rap game go largely ignored or unnoticed.
Allen Iverson, Gary Payton, Jason Kidd, and Ron
Artest are among those who have released microphone material to little fanfare,
and rap-addicted superstar Kevin Durant seems determined to add his name to the
list..
Since many of these athletes share a similar
background with rap artists, live a version of the hip-hop lifestyle, and have
the means to make their own music, it is not surprising to see them give it a
go.
It is more surprising when an athlete is praised for
his abilities on a microphone, and it becomes especially surprising when that
athlete is superstar Kobe Bryant.
Kobe doesn’t speak much of his rap roots these days,
but an article that ran recently on Grantland written by Thomas
Golianopoulos explores Kobe’s history with hip-hop, and illustrates that
at one point, Kobe took his rap career very seriously.
Photo credit: ballerwives.com |
“When he
wasn't playing ball, he was recording at the Hit Factory with late-'90s
producers par excellence the Trackmasters and their stable of artists, which
included Nas, Noreaga, Punch and Words, Nature, and a young scrapper named 50
Cent. Bryant lived it up in New York. He routinely went clubbing with [hip-hop
record executive] Steve Stoute and dined at Mr. Chow, the
Chinese restaurant favored by the nouveau riche.”
It sounds like hip-hop was more than a hobby, and by
others’ accounts, it was something Kobe had a natural knack for.
"Kobe was
nice, man. He was lyrical,” testified an old associate of the superstar.
"Kobe had
a quality of lyrics. When he got into the cipher, you didn't look at him as
just Kobe. You looked at him as a dude that could rhyme and if you sleep on
him, you could get embarrassed,” added hip-hop artist, Words, who battled
Bryant back in the day.
No, Kobe probably was not going to be the next Nas,
but it sounds like he at least had some skill.
Grantland’s excellent and in-depth article goes on
to explain that an oversaturation of athlete/artist crossovers hurt Kobe’s
cause, and by the time he was trying to break into music’s mainstream people
simply didn’t want to hear a rapping basketball player.
The article even cited Shaq’s success, and following
flame-out in the music business as one possibly reason why Bryant was never
able to fully launch his rap career.
The article also points out that record labels were
not interested in an intellectual athlete/rapper, but rather something more
relatable to the mainstream. They wanted a shiny, simple version of Kobe the
rapper to offer to the audience, and like other underground rappers who try to
make it big, Kobe struggled with the transition.
So for good or for bad, Kobe the rap star never came
to be. It is safe to assume however that Bryant still has a strong appreciation
of the craft, and at a point in past, he approached rap with the same competitive
drive that has made him a legend with the Lakers.
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